Roland Garros Junior Series by Renault

Mission

Boosting Roland-Garros’ brand awareness among younger generations in Latin America while highlighting Renault through a powerful and emotional digital activation.

International Reach Powered by Digital

The 2025 edition in Brazil marked a pivotal moment for the Roland-Garros Junior Series by Renault, achieving record visibility and strong presence on the youth-favorite platforms: Instagram and TikTok.

The event reached a massive audience with:

• 64.2 million social media impressions

• +179% total engagement increase

• +63% engagement per post

• 3.5 million video views

• 11.7 million views from online media coverage

• 488 social media posts generated

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Une publication partagée par Roland-Garros (@rolandgarros)

An Ultra-Targeted “Fans-First” Strategy

Our digital approach focused on creating short, immersive, and authentic content.

• 70% of posts were Reels, TikToks, and Stories, with many videos surpassing 100,000 organic views.

Result: A direct connection with young tennis fans across 7 Latin American countries, sparking viral enthusiasm around the tournament.

Exceptional partner value

The impact for Renault was equally remarkable.
With over 10 million earned media impressions, the brand benefited from a premium activation:

• 5 local influencers engaged

• 3.1 million combined followers

• Average engagement rate of 9.7%

This consistent and high-quality activation perfectly aligned with the Roland-Garros universe while strengthening Renault’s presence in the strategic Latin American market.

An enriching experience for young talents

At the heart of the event were the players themselves.
More than 40 young talents received personalized Media Kits (official player card, signed letter, co-branded goodies), fostering a strong sense of belonging and generating over 200 organic shares.

This human and emotional storytelling helped extend the tournament’s reach far beyond the court.

Measurable results, lasting impact

• +6.4% improvement in overall PR & Communication results

• A successful activation model combining content, influence, and branding A strengthened international prestige for Roland-Garros

  ONDA VERDE E AMARELA! 💚💛

  Congratulations to Roland-Garros Junior Series by Renault champions Pietra Rivoli and Pedro Chabalgoity! 🏆🇧🇷

  Next up: A Roland-Garros Junior wildcard! 👊#RGBrazil pic.twitter.com/Wx23XSLtbE

  — Roland-Garros (@rolandgarros) April 6, 2025

What we did for Roland-Garros & Renault, we can do for you!